BETA International 2021

BETA International 2021

Three days of brilliant buying and business

BETA International is the leading trade show for equestrian, country and pet products. This premier business and buying event offers an exciting opportunity to connect with the industry’s most influential people and companies – and showcases fresh, new arrivals to the market.

It is perfect for retailers looking to replenish and extend their stock or reach out to a new customer base through a spot of healthy diversification.

Check out the halls, where you will discover exhibitors from across the UK and overseas, each highlighting the industry’s finest. From saddlery, riding boots and lotions and potions to dog beds, horse feed and body protectors, you will be quite spoiled for choice.

A visit to BETA International includes:

• A chance to grow your knowledge in the Seminar Theatre, with FREE presentations from expert speakers. Some carry CPD points.

• The New Product Gallery, highlighting the very latest launches and lines.

• The brightest and best British saddlery in the Saddlery Pavilion.

• Hear the winners of the Innovation Awards as they are announced. These coveted B2B accolades celebrate products with flair and originality, and eco credentials.

• An invitation to our FREE After-Show Drinks, where you can raise a glass to a successful first day with friends and colleagues.

• FREE entry and FREE parking.

For further information, please visit